Why do you need a website?
These days, a business is not considered viable unless it has a website. For many businesses, a website is their primary marketing tool. If you have a brick and mortar business, you can depend partially on foot traffic to bring attention to your goods and services, but in this increasingly digital society, businesses are popping up everywhere, and a great deal of those businesses don’t have a physical location.
Think of your website as:
- A tool to get your brand out there.
- A way to educate the general public.
- A cost-effective, powerful way to sell your goods and services.
- A way to make it easier for your current and potential customers to contact you.
One of the best things about a website as a marketing tool is that it is very inexpensive to setup, and once we teach you how to maintain it yourself, you will be able to quickly harness the profitability of your business.
Using a do-it-yourself service vs. Renegade Websites? Sure, you can go out and do your site yourself on one of those portfolio-creation sites or a service that allows you to create your site for free. However, we give you the benefit of our experience, and our passion for what we do. We use search engine optimization tools to give your site a better chance at being indexed by the search engines. Also, a lot of those free sites require you to host their ads on your site, which can confuse your marketing message, and make your business seem less legitimate.
Utilizing our talents, you get our artistic eye, technical expertise, and attention to detail; which we have developed though many years of experience.
How does an artist benefit from having a website? Much like with traditional businesses, an artist has a product to sell, and they are competing with other artists. A website will give an artist instant credibility, allowing their message to shine. In today’s society, people will judge your product based on the way your website looks and how it is organized. Actors, for example, are hardly ever hired these days without someone with casting authority viewing their online presence. The better foot you put forward, the better you will fare in your competitive marketplace.